Sunday, May 16, 2010

Beyonce Expanding House of Dereon

Beyonce and her mother are expanding their successful brand House of Dereon into linens. This is a sensible move for the brand to expand and grow. The collection will be inspired by European and bohemian prints to include "sheets, towels and window treatments". If the linen collection is anything like the clothing, I honestly believe this will be an easy transition and may become more successful! What about you, do you foresee House of Dereon in your bathroom?

See sample pictures of bedding from the line and more from Beyonce after the jump...

Here's what to expect from the line:
Expect to see bedding (shams, comforters, pillows, etc.) in a variety of luxe-feeling woven jacquard, poly satin and faux silk
fabrics, along with European-inspired prints, feminine pin-tucked detailing, metallic thread, diamond quilt stitching, and bohemian patchwork accents, the company reveals.

Intense colors and fashion-forward details like studs, sequins, mirrors, and rivets will also reinforce the House of Deréon and Deréon aesthetic, as will the appearance of their accent agu and fleur-de-lis logos.

The collections will be available at major department and specialty stores, and will range from $149.99 to $199.99 for House of Deréon and $49.99 to $99.99 for Deréon.


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