Tuesday, June 9, 2009

Rachel Rachel Roy for Macys

Rachel Roy has had an active year thus far. She received funding from Jones Apparel, applied for a divorce and is busy preparing her launch of Rachel Rachel Roy for Macy's this fall.

Rachel Roy is producing a full line for Macys to include apparel, accessories, handbags, shoes, and jewelry. The price points are enviable at $39 to $299. This will be a much needed boost for Macy's who's numbers have been sliding and for Roy who has thus far only captured a small space in the market. I have personally enjoyed Rachel's design and style choices, so I'm extremely happy for her and will look forward to her launch.

Rachel describes her line as the "younger sister to the high-end line - It's for the girls who are just getting started in the job force (and love to go out) but don't want to look like their trying to be stylish."

My favorite piece. I will be in New York by launch day so hopefully I can snag one!

was present at Roy's launch party in late April and captured some great shots of the line, you check out the sneak peak by following the link. Do you think Rachel's line will be sold out like fellow designers who had massive success with H&M?

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